Definition marketing centered around obtaining customer consent to receive information from a company information coined and popularized by seth godin permission marketing is the opposite of traditional interruption marketingpermission marketing is about building an ongoing relationship of increasing depth with customers. Permission marketing is an approach to selling goods and services in which a prospect explicitly agrees in advance to receive marketing information opt in e mail where internet users sign up in advance for information about certain product categories is a good example of permission marketing. Permission marketing is a common tool in internet marketing and direct mail email campaigns software like facebook connect allows different applications and websites to share information with the users permission so that the user doesnt have to continually register the same information with every application. The true testament to the power of permission marketing is the number of entrepreneurs it inspired to go build permission based marketing agencies campaigns and platforms my own employer
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